Google Tag Manager Video Tracking Guide: Beyond Youtube

 

Create a Youtube Video Trigger

It all starts with a trigger. In Google Tag Manager, go to Triggers > New > Trigger Configuration and choose Youtube Video, then enter the following settings:

Enable built-in Youtube video variables

In Google Tag Manager, go to Variables > Configure and enable all video-related variables.

Create a Google Analytics 4 tag

Now, it’s time to send the Youtube video data to Google Analytics. In Google Tag Manager, go to Tags > New > Google Analytics: GA4 Event and enter the following settings.

Event Name:- video_{{Video Status}}

Event Parameters

video_current_time

video_duration

video_percent

video_provider

video_title

video_url