Facebook Meta Event Match Quality Tracking

 

 Customer information parameters that -

• Facebook login ID
• Email
• Mobile number
• First name
• Last name
• IP address & user agent(browser) 
• fbp (browser ID)
• fbc (click ID)

Other data you can include to improve matching accuracy include - 

• Date of birth
• Gender
• Address (city, state, postcode, country code)
• Subscription ID
• External ID

Web:- PageView, ViewContent, Add to cart, Checkout

Parameter	Value
fbc	_fbc
fbp	_fbp
first_party_collection	true

Server:- PageView, ViewContent, Add to cart, Checkout

Parameter	Value
x-fb-ck-fbc	_fbc
x-fb-ck-fbp	_fbp
first_party_collection	true

Purchase: Web

Parameter	Value
fbc	_fbc
fbp	_fbp
first_party_collection	true
client_ip_address
external_id	visitor id
client_user_agent

Purchase: Server

Parameter	Value
x-fb-ck-fbc	_fbc
x-fb-ck-fbp	_fbp
first_party_collection	true
user_data.email_address
user_data.address.first_name
user_data.address.last_name
user_data.phone_number
user_data.address.city
user_data.address.postal_code
user_data.address.country
client_ip_address
external_id
client_user_agent

JavaScript Variable: client_user_agent

client_user_agent	function() { return ({{Transaction Total}}/100); }

Web Container: 

content_type -------    product

    content_name -------    products.0.name

    content_ids --------    products.0.id

    value --------------    products.0.price

    currency -----------    currency

    fbp ----------------    _fbp

    fbc ----------------    _fbc

    em -----------------    eventModel.user_data.email_add

    ph -----------------    eventModel.user_data.phone_number

    fn -----------------    eventModel.user_data.address.first_name

    ln -----------------    eventModel.user_data.address.last_name

    ct -----------------    eventModel.user_data.address.city

    st -----------------    eventModel.user_data.address.region

    country ------------    eventModel.user_data.address.country

    zp -----------------    eventModel.user_data.address.postal_code

    external_id --------    userId

Server Container: 

x-fb-ck-fbp ----------------    _fbp

    x-fb-ck-fbc ----------------    _fbc

    first_party_collection -----    true

Web

Server

1. https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/customer-information-parameters
2. https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/custom-data